STRATEGIC MANAGEMENT IN MALAYSIA
Concepts and Illustrations (2001)
This book was written by me and publised by the Malaysian Institute of Management. The illustrations are largely dated; nonetheless, I think many of the concepts are still being taught in business schools today. A word of caution though, a knowledge of concepts in Strategy does not make one a strategist!!!
https://docs.google.com/file/d/0B_UuKXLogLNWTWJyLVN4RmkxXzQ/edit?usp=sharing
Concepts and Illustrations (2001)
This book was written by me and publised by the Malaysian Institute of Management. The illustrations are largely dated; nonetheless, I think many of the concepts are still being taught in business schools today. A word of caution though, a knowledge of concepts in Strategy does not make one a strategist!!!
https://docs.google.com/file/d/0B_UuKXLogLNWTWJyLVN4RmkxXzQ/edit?usp=sharing
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