For the past two years I have to deal with academics, some
of whom are actually quite world renowned. Many have reinforced this very
prejudice of mine: inability to add one plus one.
Of course, I am just dramatizing with this metaphor. What I
am trying to say is simply this: They don’t seem to be able to do simple things! They
get too bogged down by the ghosts they see in everything.
I was trying to be polite when I allowed an academic to take a look at a concept that I was working on. Being trained by people from the University of
Hard-knocks, my approach has always been this: Firm up your objectives and
formulate a broad-based strategy to achieve them. Do things incrementally and
tweak as one goes along.
This academic wanted me to satisfy him with
DETAILS, DETAILS, and DETAILS. Obviously despite his credentials, he has not
fully understood the Carl von Clausewitz who, in his classic On War, simply
argues that the moment you step into the battlefield, things are unlikely to
work out the way you have planned on paper. You need to be vigilant and act and
react according to situations. No wonder it is often said that business school
professors are not entrepreneurial materials!
I wrote him off without any reservation! (How arrogant I can be!)
The Star Cruises, one of the world’s leading cruise lines,
was founded by the late Tan Sri Lim
Goh Tong of the Genting fame. I played a small part in its inception. I was
posted to Athens to pursue a casino licence and we were almost on the edge of
clinching one when the incumbent government was voted out of the office. He
decided to pull out of the race. An offer came through: two one-year old luxury
ships for only half of the actual cost. He bought them without going through
all the feasibility studies. The rest is history. Today the Star Cruises also
controls the Norwegian Cruise Lines, if I am not mistaken.
Too much analysis will only lead to paralysis! How wise the saying is!
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