Few can command the type of love the staff had for the late
Tan Sri Tan Yuet Foh. I had already left Tan Chong when news of Tan Sri’s
demise reached me. I went to pay my last respect. You could see tears flowing
freely. I was also overwhelmed. I sure missed him.
My stay in Tan Chong was short. I joined them on 1 June 1981
and left the company exactly a year later. The group managing director, Ooi
Chee Seng, was quite upset over my decision. He thought I should stay on.
But that is all history.
Tan Chong was an extraordinary organization, founded by an
extraordinary man. The man was the late Tan Sri Tan Yuet Foh.
The first few days at Tan Chong were rather uneventful for
me. I was introduced to my colleagues and received some briefings here and
there.
Being in the holding company, I shared the floor with the
senior directors. The late Tan Sri’s office was in the more spacious corner
across my modest room.
I was going through some of the company’s statistics and
financials when Tan Sri walked into my room. He was so informal. While he
talked, he enjoyed his tobacco. You felt very much at ease with him. No
pretensions, no protocol. If he did not know, he asked point-blank. But be sure
you know what you were talking. He was simply too sharp and analytical for one
to bluff one’s way. He could conceptualize issues in their most fundamental
forms and show you the way.
But many of my colleagues thought he was too “long-winded”.
Some even joked that you could sleep through his “lectures” and still not did
miss a thing. Others proposed to get him a tape-recorder…
I did not agree. To me he was a philosopher-extraordinaire.
Many of the things he said carried a fundamental philosophy. If only he could
write like Philip Kotler…
* * * * *
He was totally committed to Nissan whose cars were known as
Datsun then. While waiting for a company vehicle during the first few days in
Tan Chong, I had to make use of my wife’s car, which was a Honda Civic. As a
senior manager, I was entitled to park my car in the compound of a nearby
bungalow, which housed the company’s advertising department. I did not quite
know the protocol and merrily staked my right there. One evening I came down
only to see my car missing. Somebody had banished it to an obscure corner.
Be sensible, you do
not drive a non-Datsun around if you want to work in Tan Chong.
That was a good lesson.
* * * * *
I had to go with the late Tan Sri to Singapore one day. We took an early
flight. At the Singapore
airport a humble Datsun met us. I was aghast - a 1200 cc car to fetch Tan Sri?
The man who came to fetch us mumbled something. It was something to do with the
availability of the bigger Datsuns in the office. Apparently, he could not get
hold of one. But shouldn’t a multi-millionaire deserve something better?
You must be kidding; the late Tan Sri traveled only in
Datsuns.
* * * * *
The late Tan Sri decided to stay back in Singapore. I had to go back to Kuala Lumpur. We headed
for the airport where he followed me all the way to the check-in counter. There
was really no reason for him to do so – I was already an adult!
When the counter clerk asked for $5 for the airport tax, he
took out a five Singapore-dollar note from his wallet and handed it over to the
girl, well before I could dig into my own wallet.
How can you bring yourself to tell such a man that you do
not want to work for him anymore?
That was exactly what I had intended to do when I went back
to Kuala Lumpur.
* * * * *
Dr Saw had decided to emigrate to Canada. When it was made known that
the late Tan Sri Tan had intended me to take over from Dr Saw in Tan Chong’s
heavy vehicle division, the latter changed his mind. Frankly, I had rubbed him
the wrong way somewhere before and he never took a liking for me after that.
I became a minister without portfolio. I could hardly keep
myself occupied and felt totally vulnerable. No sooner, I was looking at job
advertisements.
Just before the late Tan Sri and I left for Singapore,
I had already agreed to accept a job offer. However, I just could not bring
myself to tell him. Chee Seng, the MD, was my sounding board who took my
decision quite calmly. He suggested that I should not see Tan Sri on the
matter. He would inform Tan Sri instead.
* * * * *
Chee Seng handed a cheque to me a few days later.
My three months’ salary was all there. I
could leave early if I wanted to, he added.
I never had a chance to explain to the Tan Sri Tan. And I
believed he never quite forgave me.
Had I the opportunity to discuss my decision with the late
Tan Sri Tan, the outcome might have turned out differently. I have always been
easily persuaded by kind words.
******
PLAY HARD, BUT WORK HARD TOO
In the early 80s, cries for communal unity formed the backbone
of manifestoes of the day of the community-based political parties. Amongst the
Chinese community, you had a “thousand-men” dinner in Raub today and a
“charity” sale in Pontian tomorrow, all in the name of Chinese unity.
Bukit Mertajam was where many of the big lorry transporters
had their head-office.
Tan Chong Industrial Equipment was trying to penetrate the
cargo lorry market with its CBs – I did not know what the letters stood for.
They were nevertheless designated by Nissan Diesel for their range of trucks
designed specifically for the cargo haulage industry – and when the somebody
who happened to be the biggest fleet owner suggested that Tan Chong sponsor a
unity event in Bukit Mertajam, you simply had to agree.
Dr Saw had already agreed to the sponsorship and the late
Tan Sri Tan was happy to go along.
Tan Sri was advised to give a speech and I was given the
task of drafting it.
Tan Sri reminded me to stay clear of politics. I could not
help coming up with a lot of motherhood statements. He liked them all the same.
He would take the draft out from the pocket every now and then to rehearse. He took everything seriously.
He left instructions for us to book a number of rooms in the
Mandarin. We checked in at the same time. He just took one of the keys and did
not ask for anything special for himself.
McAlister Road
in Penang had many durian stalls. Eight or
nine of us squatted around the stall-keeper, waiting impatiently for him to
open the durians. Believe it or not, the late Tan Sri was one of us.
* * * * *
Tan Chong had a nice bungalow somewhere in Penang’s
Tanjung Bungah area. If you had any important visitor to entertain privately,
all you had to do was to ask for the keys.
Tan Sri knew it was my first visit to the bungalow. He
personally showed me around. The orchids were very pretty. But there was
something unique about the bungalow which I remember, even up till today. It
was the master bedroom.
The bed was a round one and I saw mirrors, mirrors
everywhere, including one on the ceiling right on top of the bed!
Tan Sri believed in working hard and playing hard too.
* * * * *
Some people live to eat, but the late Tan Sri ate to live.
He hardly had time for his meals. It is unlikely that he
enjoyed his food, no matter how tasty it was.
If he had no outside engagements, he usually had his meals
in the small dining room adjacent to his office. Everybody was free to join
him.
The food was usually very simple, being mostly noodles,
unlike the elaborate dishes served in the executive dining room across the
road. If you had an ear for him, he would go on and on about his experiences.
Some new, some stale, but all with a moral behind them. By the time we were
excused, he was still struggling with his first or second mouthful.
He was a very heavy smoker who virtually chain-smoked. His
meeting room had a generous supply of cigarettes. All of us ended up as passive
smokers. One might as well take up smoking.
* * * * *
When Tan Sri was in one of those very rare outbursts,
nothing would be right for him. The advisable thing to do was to avoid eye
contact with him.
The room was filled with cigarette smoke and nobody wanted
to speak out.
I was quite new to Tan Chong then. Some of the things Tan
Sri had just said sounded like crap to me. I remarked, “Tan Sri, how can you
say he was wrong…”
Everybody was taken aback by my audacity. There was a
complete silence. Tan Sri reached for his pipe, slowly lit the tobacco inside
it, turned to me and said, “Yes, you are right…”
* * * * *
A VIP from Nissan Japan was visiting the office.
There was a lot of preparation at Tan Chong. Tan Sri personally went to the
airport to receive this VIP.
The Tan Chong managers were introduced one by one to this
VIP. When it was my turn, Tan Sri said this to him, “This very able young man
has just joined us…”
I knew I was not going to have many friends in Tan Chong
after that.
* * * * *
CARRY SAND, CARRY EARTH, CARRY… EVERYTHING CAN
Nissan Diesel was the sixth biggest truck maker in Japan
then, I was told.
That meant it was one of the smallest.
But that fact did not bother the late Tan Sri Tan Yuet Foh at
all. He was convinced Nissan was the best. He believed he had a good enough
model in UG780 to break into the dump-truck market.
But do you know how a UG780 looked like? In the truck
market, we called it a normal control model. That means the truck has a long
“nose” in front of the cabin; the engine is housed inside this nose. Most
modern designs are the forward-control variety – the engine is neatly tucked
under the cabin. Somebody told me UG780 was a World War II-vintage but I could
not verify the claim. Anyway, in Tan Chong, it was our duty to indoctrinate
ourselves that anything Nissan had to be the best.
An advertisement had to be designed. The instruction was
given out. Within days, the mock-up was ready as Tan Chong had one of the best
in-house studios in town.
The background was the newly commissioned North Port
in Port Klang. Against the majestic ships, the beautiful blue sky and not
forgetting the sparrows (or crows?), UG780 certainly looked stunningly pretty.
It was a great piece of work, everybody seemed to agree. The boys from the
advertising department were visibly pleased.
But how come there was no word from the old man?
After a lull, the late Tan Sri reached for his pipe. He
began, “You all do not know business lah. Come, write this down…
“Carry sand, carry earth, carry…, everything can. Make sure
they are boldly written across the top of the advertisement.
“Next, take the truck to that stone quarry at Batu Cave,
load it up as high as you can and take a photograph from there.
“Don’t forget to take a photograph of the cabin; drivers
like big cabins. And the axle… Show that it can climb slopes better than others
too!
“How often do you want this advertisement to go out?”
A schedule had already been promptly laid out for the late
Tan Sri – Nanyang, xx days; Sin Chew, yy days; New Straits Times, zz days; Star,
aa days, so on and so forth. All the major dailies were covered.
“Buyers of dump trucks don’t wear ties one lah. They also
don’t know how to read New Straits Times,
Nanyang…” Tan Sri was getting a
little impatient. “You must go for Ta-chung-pao,
Sen-hwok-pao… You pay for one day,
these people will give you three days free…”
People in Tan Chong were fast learners.
Before the week was over, a new artwork was already there
for Tan Sri to view.
Boldly written across the top of the advertisement was:
CARRY SAND, CARRY EARTH, CARRY… EVERYTHING CAN.
Exactly what Tan Sri had said.
Against the Kanneison Quarry, which was a subject of
outcries by the residents of
Batu
Caves over its less-than-careful
operations, UG780 was hell of a beast. Arranged neatly below were a number of
wide-angle shots. The cabin? I thought it looked like a Hilton suite. And the
axle? Maybe a little bigger than MAN’s
.
What about its climbing ability? No problem, it could defy the law of
gravity.
* * * * *
The mosquito press was never happier. It was the first time
in years they had such a good hand-out from one of the biggest motor firms in
town. They were glad to extend the buy-one-get-three-free offer.
* * * * *
When I happened to drive past a construction site one day, I
stopped by to observe how a UG780 worked. I must admit it was a good machine.
And sure enough, while the driver was waiting for his truck to be loaded, he
reached for the back pocket of his trousers, unfolded his copy of Sen-hwok-pao and slumped back
comfortably in his Hilton suite to enjoy the juicy columns.
I forgot to tell you. This driver did not wear a necktie.
* * * * *
ARE THEY SELLING JAGUARS?
This was what the late Tan Sri Tan Yuet Foh commented when
he was told of the latest advertising blitz by his No.1 rival in the 1,200 cc
range.
UMW had just put up some very high profile advertisements
for its new generation of Toyota Corollas.
One advertisement showed a Corolla standing proudly on the
top of a Greek (maybe Roman, I am not sure) pillar. As the camera rolled, smoke
billowed from below.
Another depicted a Corolla sandwiched between a Benz and a
BM. Or was one of them a Rolls? The background, the bungalow of a super-rich.
The late Tan Sri’s reasoning was very simple. “Who are your
customers?” Similarly, Peter Drucker would advise us to ask this question of
ourselves, all the time.
Or was the Corolla in the rich man’s house meant for the amah? Someone had to take her to the
market. Obviously she could not go in the Rolls or the Benz or the BM.
* * * * *
As for his Datsun 120Y, the late Tan Sri was content with
this: The car for Tom, Dick or Harry.
Tom could be a teacher, Dick a butcher and Harry, a
preacher. They could all be char-koay-teow
men for all he cared. When Tom bought his Datsun, Tan Sri would make sure he
was given a mysterious gift! If Dick bargained a little harder, he would get
two mysterious gifts. And Harry knew all along what the mysterious gifts were,
but he bought a Datsun just the same.
Elsewhere Corolla was No. 1. But not in Malaysia.
* * * * *
OTHER PEOPLE’S WIVES ARE PRETTIER
“Other people’s wife prettier, therefore can give birth; my
wife not pretty, therefore cannot give birth.”
The late Tan Sri Tan Yuet Foh of the Tan Chong fame used to
use this line to demolish his sales managers’ and executives’ argument that his
Datsun cars were not as saleable as Toyota.
Datsun, as Nissan was called in the early 80s, was competing
neck-to-neck with Toyota.
Its 1200 cc model was pitted against Toyota Corolla. It was obvious that Toyota looked trendier.
But Datsun was priced slightly lower and had its own followers.
The late Tan Sri Tan was a very hands-on man. He would join
operational meetings whenever and wherever they were held.
When asked to explain why a particular branch or area was
behind Toyota
in sales, some executives and managers would always lament the truth. But the
truth was what the late Tan Sri did not want to hear.
* * * * *
