One usually needs industrial clusters and economies of scale to make a product that will appeal to buyers. If you look at the trucks in the picture, the cabs do appear great in terms of aesthetics, far better than many of those that are being produced in China. However, we really do not know if these trucks are for real. We have to give the Boss the benefit of the doubt. They also have huge beasts when they show off their rocket arsenal. They certainly look solid; not the make-believe WMD variety Saddam Hussein used to claim.
You have to take your hat off to this young Boss. He has got good taste!