Tuesday, March 5, 2013

An old book by me...

STRATEGIC MANAGEMENT IN MALAYSIA
Concepts and Illustrations (2001)

This book was written by me and publised by the Malaysian Institute of Management. The illustrations are largely dated; nonetheless, I think many of the concepts are still being taught in business schools today. A word of caution though, a knowledge of concepts in Strategy does not make one a strategist!!!

https://docs.google.com/file/d/0B_UuKXLogLNWTWJyLVN4RmkxXzQ/edit?usp=sharing

 

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